Post by amirmukaddas on Mar 11, 2024 16:30:39 GMT 10
What you have read so far are useful tips for surface optimization on WordPress. A good SEO consultant must provide in-depth information on the less immediately visible aspects of crawling. For this purpose, software such as Screaming Frog is used which generates as output all the information you can find in professional SEO audits. For example, I like to use Screaming Frog to investigate the presence of crawlable paths referring to URL parameters that generate very large quantities of pages with HTML output of which you are not aware and which are probably of no use in the economy of the project web. It is often the combination of certain WordPress themes with extensions for e-commerce that generates these large quantities of filter options that can be used by search engine bots, while other times the template used does everything on its own, because it is poorly managed downstream or even (more serious) upstream, if programmed without taking into account the possible effects on crawling of certain explicit internal paths.
Conceptual SEO mistakes to avoid What I describe here are some conceptual errors that are often frequent in blogs created with WordPress, partly because one site in 5 is created with this CMS, partly because of its peculiar characteristics. Avoid creating too many tags . Tags are archives, just like categories. They serve to create transversal archiving levels, such as to allow you to obtain a "matrix" of contents with a main level of Denmark Telegram Number Data exclusive vertical aggregation and an inclusive horizontal one . Therefore, if categories divide, tags unite. Tags are not keyword strengthening elements. We've been saying this for at least ten years and will continue to do so for another 10, because people continue to confuse tags with the old meta keyword. Avoid nested paths . WordPress allows you to move deeper by creating child pages and subcategories for posts. I generally prefer to avoid sub-categorization unless I have to, preferring a good network structure with tags when possible.
In any case, for me, URLs that contain nested paths are practically ALWAYS to be avoided. To these I prefer a solid proposition of breadcrumbs , the links present before the body which serve to retrace the path backwards from the page I am on to the homepage. Breadcrumbs or literally breadcrumbs must always be there and must also be marked at the structured data level. Stay in focus . On this point, the massacre of the innocents took place which in August 2018 went by the name of "medical update". In this historical moment it is essential to have a clear focus on the contents to be offered to users. It broadly means that if you're writing about a topic like fitness, it would be best to avoid articles that stray from it while still being somewhat relevant. To stay within the example, I would avoid articles on the vegan diet, meditation or the psychology of the runner. Instead, publish content related to workouts, keeping physical exercise at the center and nothing else. Be careful of overlapping content . The last important level of attention often concerns blogs that publish articles for a long time beyond a schedule organized according to a digital editorial plan or PED . In the absence of these precautions, it is almost inevitable that over the years two or more articles end up dealing with exactly the same topic. In these cases, a bottleneck can be created that makes it difficult for Google to attribute relevance to a particular page, with negative repercussions on visibility in search engines.
Conceptual SEO mistakes to avoid What I describe here are some conceptual errors that are often frequent in blogs created with WordPress, partly because one site in 5 is created with this CMS, partly because of its peculiar characteristics. Avoid creating too many tags . Tags are archives, just like categories. They serve to create transversal archiving levels, such as to allow you to obtain a "matrix" of contents with a main level of Denmark Telegram Number Data exclusive vertical aggregation and an inclusive horizontal one . Therefore, if categories divide, tags unite. Tags are not keyword strengthening elements. We've been saying this for at least ten years and will continue to do so for another 10, because people continue to confuse tags with the old meta keyword. Avoid nested paths . WordPress allows you to move deeper by creating child pages and subcategories for posts. I generally prefer to avoid sub-categorization unless I have to, preferring a good network structure with tags when possible.
In any case, for me, URLs that contain nested paths are practically ALWAYS to be avoided. To these I prefer a solid proposition of breadcrumbs , the links present before the body which serve to retrace the path backwards from the page I am on to the homepage. Breadcrumbs or literally breadcrumbs must always be there and must also be marked at the structured data level. Stay in focus . On this point, the massacre of the innocents took place which in August 2018 went by the name of "medical update". In this historical moment it is essential to have a clear focus on the contents to be offered to users. It broadly means that if you're writing about a topic like fitness, it would be best to avoid articles that stray from it while still being somewhat relevant. To stay within the example, I would avoid articles on the vegan diet, meditation or the psychology of the runner. Instead, publish content related to workouts, keeping physical exercise at the center and nothing else. Be careful of overlapping content . The last important level of attention often concerns blogs that publish articles for a long time beyond a schedule organized according to a digital editorial plan or PED . In the absence of these precautions, it is almost inevitable that over the years two or more articles end up dealing with exactly the same topic. In these cases, a bottleneck can be created that makes it difficult for Google to attribute relevance to a particular page, with negative repercussions on visibility in search engines.